Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, selected PANTONE 18-3943 Blue Iris, a beautifully balanced blue-purple, as the color of the year for 2008.
The color combo reflects "the stable and calming aspects of blue with the mystical and spiritual qualities of purple,†the company says, adding it "satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement."
"Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays," the executive director of Pantone said, adding, it "best represents color direction in 2008 for fashion, cosmetics and home products."
This color will be present in a lot of proposals and designs in the following year. If you take note of this color now, you can put your designs at a big advantage.
Pantone Color of the Year
Blue Iris for 2008
Trend Themes
1. Color Trend Forecasting - Opportunity to explore AI tools that predict and track color trends for various industries.
2. Color Psychology - Opportunity for companies to analyze and incorporate the psychological effects of specific colors into their branding and marketing strategies.
3. Sustainability and Color - Opportunity for companies to develop sustainable color products and processes, while also addressing the increasing consumer demand for eco-friendly options.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate the Blue Iris color into their seasonal collections and capitalize on the color trend.
2. Interior Design - Opportunity for interior designers to incorporate the Blue Iris color into their projects and capitalize on the trend, while providing a sense of calm and relaxation in living and working spaces.
3. Beauty - Opportunity for cosmetic companies to incorporate the Blue Iris color into their products and packaging, taking advantage of the color trend and its psychological effects on consumers.