Hybrid fashion start-up PANGAIA has announced the launch of its first-ever denim line, which will feature a range of high-rise straight-leg jeans, as well as a one-off '90s-era denim jacket.
The new line was designed by Jonathan Cheung, who opted to craft these unique denim products from Wild Himalayan nettle and organic cotton from India. "Our work has been like farm-to-table, starting at the plant level to make even better, unique denim," explained Cheung in a recent press release.
The result of Cheung's unique approach is an all-new denim offering that presents a softer and more breathable material than traditional denim while remaining highly durable. In addition, sustainability was at the forefront of these products' design, which is why they come with a "digital passport" that allows customers to view their product-level impact reporting.
'90s-Inspired Denim Lines
PANGAIA Unveils New High-Rise Jeans and Denim Jacket
Trend Themes
1. Sustainable Denim - Fashion companies can develop denim lines made from ethical and environmentally friendly materials like wild nettles and organic cotton, offering a unique, soft, and breathable feel while remaining highly durable.
2. Digital Passport - Implementing individualized digital tracking and transparency features for products can provide customers with easy access to information about the environmental and social impact of the items they purchase.
3. '90s-inspired Fashion - Designers can focus on nostalgic styles from the past, like the '90s, to create new lines with both an aesthetic appeal and contemporary ethical considerations.
Industry Implications
1. Fashion - Denim lines can provide consumers with a wider range of sustainable and modern styles while utilizing organic materials and tracking their impact.
2. Consumer Goods - Companies that prioritize transparency and sustainability, providing consumers with information on the process and impact of creating their products, can differentiate themselves in the market.
3. Environmental Protection - Using wild plants to create sustainable denim products demonstrates the feasibility of alternative and renewable resources for manufacturing while also supporting environmental conservation.