The Panera To Go restaurant location is arriving in Chicago as one of three test locations to help expedite order fulfillment and get consumers their favorite products as quickly as possible.
The location will feature a much smaller footprint than its usual designs and will only fulfill orders placed through the brand's website or mobile app. This will make the location perfect for placement in urban environments where space is limited and a larger restaurant would simply not suit.
The Panera To Go location concept will have no seating with only a counter for picking up orders. The brand plans to potentially incorporate catering orders and kiosks into the retail concept in the near-future, depending on different variables.
Online Order-Only Restaurant Locations
Panera To Go Will Have a Small Store Footprint
Trend Themes
1. Online Order-only Restaurants - Creating small, streamlined locations that only fulfill online orders offers the opportunity to cut down on overhead costs and improve order fulfillment efficiency.
2. Urban-focused Restaurant Concepts - Focusing on smaller footprint locations that cater to urban customers with limited space and a need for convenient online ordering can open up new markets.
3. Incorporating Catering and Kiosk Ordering - By expanding the offerings of order-only locations to include catering orders and kiosks, companies can increase revenue streams and customer satisfaction.
Industry Implications
1. Fast-casual Dining - The fast-casual dining industry can benefit from implementing online order-only locations and adapting to urban-focused concepts.
2. Restaurant Technology - As more restaurants adopt online ordering and kiosk options, the restaurant technology industry has the opportunity to provide innovative solutions to enhance the customer experience.
3. Mobile App Development - The growth of online ordering and the need for streamlined mobile app experiences offers opportunities for software developers to create innovative solutions for the food industry.