Entitled "Rearviewmirror", Pamela Peepson‘s Spring/Summer 2014 lookbook is inspired by the 90s grunge music scene. Oversized tees, sweaters and knits are paired with shorts and rolled-up jeans in the nostalgic advertorial.
Practical caps and MARSS backpack accessories are also featured in the lookbook that is "centered around reusing materials and dyeing fabrics to get the desired result". Fusing aesthetics a concept of convenience, the Pamela Peepson Spring/Summer 2014 collection embodies comfort and exudes a carefree and youthful air.
Model Ingvar sports the collection's comfy looks in a catalog image series by photographer Kairi Katmann. Ingvar pulls off a range of hipster-approved ensembles that are effortlessly cool. Each of the garments is versatile and makes a seamless transition into one's existing wardrobe.
Comfy Hipster Catalogs
The Pamela Peepson Spring/Summer 2014 Lookbook is Grunge-Inspired
Trend Themes
1. Grunge-inspired Fashion - Opportunity for fashion brands to incorporate 90s grunge elements into their designs.
2. Sustainable Fashion - Opportunity to reuse materials and dye fabrics for a more environmentally friendly approach to fashion.
3. Versatile Clothing - Opportunity for brands to create clothing that seamlessly transitions into existing wardrobes.
Industry Implications
1. Fashion - Incorporating grunge elements and sustainable practices in fashion collections.
2. Photography - Capturing images that showcase the comfort and versatility of clothing.
3. Accessories - Designing accessories that complement grunge-inspired fashion looks.