The release date and pricing for the new Palm Pre was announced today. Available June 6th, the new Palm is a product of collaboration between Sprint Nextel and Palm, that will be selling for $199 in Sprint stores nationwide, as well as at Best Buy, Radio Shack, and some Wal-Mart stores.
One controversy with the June 6 release date is that it is two days before Apple’s Worldwide Developers Conference, where the announcement for the new iPhone will likely be made. Who do you think will come out on top?
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Sprint Nextel and Palm Collaborate for Palm Pre
Trend Themes
1. Collaborative Product Development - The collaboration between Sprint Nextel and Palm for the new Palm Pre showcases the trend of companies partnering to create innovative products.
2. Competitive Release Dates - The controversy surrounding the release date of the Palm Pre, just days before the new iPhone announcement, highlights the trend of companies vying for market attention by strategically timing their product launches.
3. Expanding Distribution Channels - The availability of the Palm Pre in Sprint stores, Best Buy, Radio Shack, and Wal-Mart demonstrates the trend of brands expanding their distribution channels to reach a wider customer base.
Industry Implications
1. Mobile Telecommunications - The collaboration between Sprint Nextel and Palm for the Palm Pre showcases disruptive innovation opportunities in the mobile telecommunications industry.
2. Consumer Electronics Retail - The distribution partnerships with Sprint, Best Buy, Radio Shack, and Wal-Mart present disruptive innovation opportunities in the consumer electronics retail industry.
3. Smartphone Manufacturing - The competition between the Palm Pre and the new iPhone highlights disruptive innovation opportunities in the smartphone manufacturing industry.