At Milan's fashion, Prada was pushing pajamas summer 2008. But it's not just Prada... The pajamas in public craze is sweeping accross a number of sites on the net, and places in public.
People.com posted picks of Snoop Dog wearing hotel slippers in the street (which led to New Zealand kids now wearing slippers to school), College Fashion is upset that students keep wearing pajamas to class and SheFinds notes that too many people are now wearing pajamas in public. Over at BuzzFeed, PJs in public were noted as one of the hottest posts of the week.
It's pretty clear that PJs are one of the few clothing styles which haven't really hit mainstream in the public - until now...
Elle sums it up best, "The men's runways were, in fact, a telltale sign of the trends to come - just as we predicted a few weeks back. Call them pajamas, loungewear, or whatever you please, but they'll be having a major moment next spring, and they're far from sleep-inducing. In fact, the rompers, flowing robes, and tiny satin shorts that seem to be everywhere feel entirely fresh and new... Alexander Wang, Cynthia Steffe, and BCBG also looked to the bedroom for inspiration. This feels like a trend almost anyone could pull off - even in her sleep."
Pajamas in Public
Because Prada Said So
Trend Themes
1. Pajamas in Public - The trend of wearing pajamas as everyday clothing is gaining popularity, creating opportunities for innovative sleepwear brands to expand their market.
2. Loungewear as Fashion - The rise of loungewear as a fashion trend opens up possibilities for designers to create stylish and versatile clothing options that can be worn both inside and outside the house.
3. Bedroom-inspired Fashion - Designers incorporating elements of bedroom fashion, such as rompers, flowing robes, and satin shorts, into their collections are tapping into a trend that combines comfort and style.
Industry Implications
1. Sleepwear - The sleepwear industry can capitalize on the trend of wearing pajamas in public by offering stylish and fashion-forward designs that blur the line between sleepwear and everyday clothing.
2. Fashion Design - Fashion designers can explore the trend of loungewear as fashion to create innovative and functional collections that cater to the demand for comfortable yet stylish clothing.
3. Apparel Retail - Apparel retailers can tap into the bedroom-inspired fashion trend by stocking and promoting clothing items that reflect the combination of comfort and style, appealing to a wide range of customers.