People love to enhance their ASSets, which is why we're seeing dozens of 'buttocks enhancers' (aka padded underwear).
If you're looking for padded underwear, there appears to be a wide range of options. On Amazon, you can buy the Bitty Bum Padded Hipster Panty, Better Bottom Padded Panty and Silicon Buttock Enhancers. Another site, Feel Foxy has a list of several dozen 'buttock enhancers' ranging from subtle lifts to 2" enhancers.
In a brief clip about padded underwear, CNN's InStyle recently noted, "Now's the time to breathe a big sigh of relief: These confections of spandex, nylon and Lycra will cinch, slim, smooth and boost you wherever you need it. And how serendipitous: Fall's hourglass shapes, revealing cuts and origami folds demand a sleek line and no-bulge curves."
Guys, don't feel left out, you can buy your own padded underwear with the AuddieBum Wondercup:
Padded Underwear Now For Women
Baby Bought Back
Trend Themes
1. Buttock Enhancement - Opportunity for companies to develop and market innovative products that enhance buttocks in a subtle and non-invasive way.
2. Body-shaping Underwear - A growing trend in the fashion industry that presents opportunities for companies to develop shape-wear that cinches and smooths without compromising on comfort and style.
3. Gender-neutral Padded Underwear - A potential new trend for the fashion industry to create gender-neutral padded underwear that appeals to both men and women.
Industry Implications
1. Fashion - Fashion companies can cater to the growing demand for padded underwear as well as body-shaping wear.
2. Beauty and Cosmetics - Beauty companies may develop innovative products such as creams, lotions, and supplements that enhance the buttocks.
3. Health and Wellness - This industry can educate and provide knowledge on how to shape, tone and enhance buttocks naturally.