PacSun recently launched a new enlightening podcast series, dubbed PACTALKS. The new bi-weekly Instagram Live series includes guests like actress and activist Yara Shahidi and American student and activist, Noami Walder and will discuss ways listeners can get involved in their community. The podcast will also feature an open forum that listeners can engage with and address important topics like voting, social media stress relief, diversity and inclusion, and gratitude.
The podcast is aimed toward Gen Z consumers and is part of the brand's new philanthropic initiative dedicated to the health and well-being of young people. PacSun will donate up to $250,000, from the proceeds of the PacCares merchandise collection sales to support organizations like Born This Way Foundation and Girl Up.
Enlightening Fashion-Branded Podcasts
PacSun Recently Launched the PACTALKS Podcast Series
Trend Themes
1. Enlightening Fashion-branded Podcasts - Opportunity for fashion brands to create podcast series that educate and engage Gen Z consumers in important social topics.
Industry Implications
1. Fashion - Fashion brands can leverage podcasts as a marketing tool to connect with their target audience and drive engagement.