I'm loving this bitten and bound photo shoot by Paco Serinelli for Banda de Rodadura of Barcelona. The leather handbag and accessories company enlisted Serinelli for this product shoot, which features model Hanna Vicen all tied up in Banda de Rodadura belts and bags.
Click through the gallery above to see more images from Paco Serinelli's bondage-inspired Banda de Rodadura shoot, and keep clicking for more tied-up features.
Implications - Consumers have become apathetic towards conventional marketing tactics as similar ideas and images have saturated media outlets. Marketers are now reliant on shockvertising campaigns, such as this bondage-inspired photo shoot, to garner the attention of the general public. These campaigns are effective because they cause controversy, which in turn spreads word of a product on a viral level.
Bound Fashiontography
Paco Serinelli's Tied-Up Shoot for Banda de Rodadura
Trend Themes
1. Shockvertising Campaigns - Marketers may explore shocking and controversial promotional campaigns to gain the public's attention.
2. Bdsm-inspired Fashiontography - Brands may consider the use of BDSM elements in fashion photography to create visually compelling images and generate buzz for their products.
3. Provocative Product Shoots - Product shoots featuring provocative or unconventional themes may capture the interest of consumers who have grown apathetic to conventional marketing tactics.
Industry Implications
1. Fashion - The fashion industry may use BDSM-inspired fashion photography to market and sell products in an innovative way.
2. Accessories - Accessory companies can use provocative product shoots to generate buzz and interest around their products.
3. Marketing - Marketers across all industries can learn from the effective use of shockvertising campaigns and apply similar tactics to their own promotional efforts.