Following the success of its La Croix bathing suits last summer, Public Space is back with some more nostalgia-inducing bathers.
Public Space's 2019 summer lineup features some brand new swim trunks and one-pieces that will remind every millennial of their favorite childhood beverages. There a Capri Sun get-up featuring the brand's signature wind-surfing duo and an Arizona Ice Tea bather that looks just like the teal cans. There's even a Fiji water one-piece with the iconic palm leaf design.
If you're interested in one of these beverage brand bathing suits, just note that each one is custom-made, so expect to wait a couple of weeks before you can start lounging around the pool in your new suit.
Juice Brand Swim Suits
Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit
Trend Themes
1. Nostalgic Brand Apparel - The success of Public Space's nostalgia-inducing bathing suits suggest a trend towards iconic brand apparel that taps into consumers' childhood memories.
2. Custom-made Swimwear - The fact that each of Public Space's beverage brand bathing suits are custom-made points towards a trend of personalized and unique swimwear.
3. Branding in Fashion - Public Space's successful incorporation of beverage brand designs into fashion points towards a trend of branding in fashion, resulting in unique fashion products.
Industry Implications
1. Fashion and Apparel - There is an opportunity for apparel companies to incorporate iconic brand designs into their products, resulting in new merchandise that taps into consumers' childhood memories.
2. Swimwear - There is an opportunity for swimwear companies to tap into the trend of personalized and unique swimwear that suits individual consumers' needs and preferences.
3. Consumer Goods - Branding in fashion provides an opportunity for consumer goods companies to expand their reach into new markets and create a stronger brand identity through unique fashion products.