Gosha Robchinskiy introduces the fifth collaborative capsule complete in alongside PACCBET for the fashion label 'Hi-Tec Sportswear.' The joint collection is comprised of silhouettes such as long sleeve shirts, socks, caps, and footwear. The main design element stems from a juxtaposing inspiration, boasting bold graphic details alongside the muted branding accents of PACCBET and Rassvet.
The result of the boldly charged and discreet details introduced the first-ever PACCBET apparel silhouette. Additionally, some of the footwear selections include the HI-TEC 'Squash Shoe' that originated in 1974 and the Hybrid Loafer constructed from premium leather materials. The collaborative PACCBET x HI-TEC Sportswear Spring/Summer 2019 collection is set to drop later this year in April at select retail locations include Dover Street Market.
Co-Branded Juxtaposing Streetwear
PACCBET Joins Hi-Tec Sportswear on a Collaborative Capsule
Trend Themes
1. Juxtaposing Collaborations - Creating unique collaborations by combining contrasting design elements offers new opportunities for limited edition collections.
2. Old Meets New - Updating retro designs with modern twists provides fresh takes on classic products in the fashion industry.
3. Branding Accents - Using muted branding accents along with bold design features presents opportunities for subtle yet effective brand recognition.
Industry Implications
1. Fashion - The fashion industry can benefit from creating unique collaborations and updating retro designs with modern twists to capture consumer interest.
2. Footwear - Shoe companies can explore opportunities to update classic designs with modern materials and technology while incorporating branding accents.
3. Retail - Retailers can increase sales by offering limited edition collaborative collections that appeal to consumers looking for unique and exclusive products.