The P&G Bounty ad campaign is pretty clever. Moving away from the typical route of product comparison ads and invincible cleaning ads, this concept focuses on the idea that this brand of paper towels can actually act like the original vessels that contained the mess before it became a mess.
Conceived and created by Dallas-based ad agency Publicis, the P&G Bounty ad campaign may be different, but it is still very direct. Excellently executed, it compels the potential consumer to look twice at each ad because, at first, the P&G Bounty product really does look like the wine bottle, fish tank, soda bottle and egg it shape-shifts into. With the tagline "Always thirsty," you know that Bounty is always at the ready to clean up any mess.
Shape-Shifting Paper Towels
The P&G Bounty Ad Campaign Acts Like the Original Vessel
Trend Themes
1. Shape-shifting Packaging - This trend identifies an opportunity for companies to create innovative packaging that can transform into other useful objects.
2. Visual Deception Advertising - This trend suggests that companies can captivate consumers by utilizing visual deception in their advertising campaigns.
3. Multi-purpose Products - This trend encourages companies to create products that serve multiple functions or can be used in various ways.
Industry Implications
1. Advertising and Marketing - This industry can explore disruptive advertising techniques that incorporate visual deception to engage consumers.
2. Packaging and Design - This industry has the potential to develop shape-shifting packaging solutions that provide added value to consumers.
3. Household Products - This industry can create multi-purpose products that offer convenience and versatility to consumers.