adidas Originals joins forces with Los Angeles-based fashion label Oyster Holdings for its latest collaborative project. The new collaboration delivers a series of apparel and footwear catered towards the travelling lifestyle, described to be the "ultimate travel wardrobe." The collaborative range is packed with iconic adidas garments that have been slightly altered to offer more ease when travelling.
The adidas Originals x Oyster Holdings collection is comprised of a track top, a zipped up hoodie, a crewneck sweater, sweatpants, a t-shirt, and a number of footwear silhouettes. To add more elements of comfort, the sweater has been reconstructed with a French terry cloth fabric. The retro footwear pieces include the Handball Top and adidas 350. The Handball Top is constructed with a premium suede material in either a Easy Yellow/Ash Blue or Ash Blue/Chalk Coral colorway. The adidas 350 silhouettes are crafted with a nubuck leather as the upper in either a Ash Pearl or Trace Scarlet colorway. The travel friendly collection is now available online at Oyster Holdings.
Travel-Directed Sportswear Collections
The adidas Originals x Oyster Holdings Line is Functional
Trend Themes
1. Travel-directed Sportswear Collections - Opportunity for brands to collaborate with fashion labels to create functional clothing and footwear designed for the traveling lifestyle.
2. Altered Garments for Ease of Travel - Potential for companies to modify existing apparel to offer more comfort and convenience while traveling.
3. Comfort-focused Retro Footwear - Demand for retro sneakers constructed with premium materials that prioritize comfort for travelers.
Industry Implications
1. Fashion Collaboration - Opportunity for fashion brands and sportswear companies to collaborate in creating specialized travel-oriented collections.
2. Apparel and Footwear - The apparel and footwear industries can explore the niche market of travel-friendly clothing and footwear.
3. Online Retail - The availability of travel-directed sportswear collections online opens up opportunities for growth in the online retail sector.