Effortlessly sexy, the Oysho Summer 2014 ad campaign gives the stylish swimwear looks a laid-back appeal so as to embrace a girl-next-door vibe many people will find even more attractive than the classic beach babe one. It helps that Estonian model Karmen Pedaru has a golden glow about her thanks to her bronzed skin and sun-kissed locks.
The Oysho Summer 2014 ad campaign was shot by photographer Alasdair McLellan in Fuerteventura, which is one of the Canary Islands. The sun-drenched images toggle between seductive, care-free and even at times jubilant. The face of Michael Kors showcases a range of looks involving bikini styles, loose-fitting rompers and beach cover-up looks. The windy days and sandy shores complement the summer outfits perfectly.
Effortlessly Sensual Swimwear Ads
The Oysho Summer 2014 Campaign Stars Karmen Pedaru
Trend Themes
1. Effortless Swimwear - Embrace an easier and more 'girl-next-door' vibe with laid-back, care-free swimwear looks.
2. Sun-kissed Campaigns - Take advantage of the bronzed skin and sun-kissed locks of models to showcase swimwear designs.
3. Sensual Photography - Use seductive and jubilant imagery to convey the alluring appeal of your swimwear brand.
Industry Implications
1. Fashion - Innovate swimwear designs that capture a relaxed and approachable vibe, leveraging sun-kissed models and sensual photography.
2. Photography - Emphasize the care-free sensuality of summer, taking advantage of sunny locations, sandy beaches, and windswept hair.
3. Travel - Partner with photo shoots in exotic locations to showcase swimwear designs that embody the spirit of vacations and care-free adventures.