Luxury fashion label VETEMENTS has teamed up with Russian clothing brand SV Moscow to launch 'OXPAHA,' a cohesive new clothing collection inspired by classic security uniforms.
'OXPAHA' means "security" in Russian, making it an appropriate title for this tightly themed capsule. The collection consists of just two new oversized garments, presenting a jet black and yellow color scheme. These include extra-baggy cotton hoodies and oversized- t-shirts.
The new 'OXPAHAH' hoodie comes with the word 'OXPAHA' embroidered on the left chest and back in bright yellow, resembling a sweater that a security guard would wear. Meanwhile, the t-shirt presents a near-identical design minus the embroidery but is equally oversized in fit.
Considering the capsule's hoodie is priced at $1,175 USD and the t-shirt at $580, these exclusive items are aimed at serious collectors.
Security-Inspired Fashion Collections
VETEMENTS Unveils New Progressive 'OXPAHA' Collection
Trend Themes
1. Security-inspired Fashion - The intersection of security uniforms and high fashion presents an opportunity for disruptive designs that can cater to both the fashion and security industries.
2. Oversized Clothing - The popularity of oversized clothing provides an opportunity for designers to create innovative collections inspired by uniforms and workwear.
3. Luxury Streetwear - The rise of luxury streetwear presents an opportunity for designers to create unique and expensive pieces that appeal to both streetwear and high fashion enthusiasts.
Industry Implications
1. Fashion - Designers can create security-inspired collections that cater to the luxury or streetwear market.
2. Workwear - Inspired by security uniforms, designers can create innovative variations of workwear targeted towards industries like security and law enforcement.
3. Security - Security companies can collaborate with fashion designers to create stylish and functional security uniforms that enhance the professional image of security personnel.