Blueland, a sustainable e-commerce household cleaning brand, has expanded its lineup of plastic-free products with the launch of Oxi Laundry Booster and Dryer Balls. The eco-friendly duo uses packaging that is entirely recyclable or compostable.
In addition, the new products have been added to Blueland's Starter Set, which consists of 40 laundry tablets and one steel Forever Tin -- a plastic-free solution for storing the tablets. Moreover, both products are fragrance-free and formulated without the use of harmful chemicals.
For example, the Oxi Laundry Booster is Leaping Bunny certified, meaning it is non-animal tested and is made without chlorine bleach, dyes, phosphates, parabens, or petroleum-based chemicals. Meanwhile, the new Dryer Balls are designed to be a low-waste alternative to traditional dryer sheets; according to the company, these easy-to-use balls can be re-used an impressive 1,000 times.
Plastic-Free Laundry Products
Blueland Introduces Eco-Friendly Oxi Laundry Booster and Dryer Balls
Trend Themes
1. Eco-friendly Laundry Products - The rise of eco-consciousness has created an opportunity for companies to develop sustainable and plastic-free laundry products.
2. Zero-waste Packaging - Incorporating zero-waste packaging in laundry products can be a disruptive innovation opportunity for companies in the cleaning industry.
3. Cruelty-free Certification - The increasing demand for cruelty-free products presents an opportunity for companies to obtain certification and appeal to a growing segment of eco-conscious consumers.
Industry Implications
1. Sustainable Goods - Companies in the sustainable goods industry can benefit from introducing laundry products with recyclable and compostable packaging.
2. Green Cleaning - The green cleaning industry can incorporate plastic-free laundry products as part of their eco-friendly cleaning solutions.
3. Animal-friendly Products - Companies in the animal-friendly products industry can pursue Leaping Bunny certification for their laundry products, appealing to a growing segment of consumers who prefer cruelty-free goods.