Contemporary Intricate Hotels

The Owall Hotel in Seoul Features Local Artwork on Minimal Finishes

Mixing contemporary Koren beauty with minimalist designs, the Owall Hotel in Seoul, South Korea, is a unique travel experience for relaxing and unwinding.

Designer Paik-Sun Kim created everything from the marble-clad exterior, to the bathrooms, putting an element of his personal design style into every detail. The hotel offers 32 guestrooms that all have an original spin on traditional Korean home designs, with natural finishes, locally sourced wood and Italian marble surfaces. Set near Gangnam's bustling nightlife, the design team took advantage of the local street artists for unique artwork and bold pops of color.

The Owall Hotel is a serene and luxurious travel option that offers the best of both worlds while being in walking distance to a bustling nightlife and being an internal escape from the noise.
Trend Themes
1. Contemporary Minimalist Design - Opportunity for disruptive innovation in the hospitality industry by incorporating contemporary and minimalist designs into hotel interiors.
2. Incorporation of Local Art - Opportunity for disruptive innovation in hotel experiences by incorporating locally sourced artwork and street artists to create unique and culturally rich guest spaces.
3. Hybrid Travel Experiences - Opportunity for disruptive innovation in the travel industry by combining serene and luxurious accommodations with nearby bustling nightlife and cultural experiences.
Industry Implications
1. Hospitality - The hospitality industry can innovate by incorporating contemporary minimalist designs into hotel spaces to create unique guest experiences.
2. Art and Design - Opportunities for disruptive innovation in the art and design industry by collaborating with hotels to incorporate locally sourced artwork and street artists in guest spaces.
3. Travel and Tourism - Opportunities for disruptive innovation in the travel and tourism industry by creating hybrid travel experiences that combine serene luxurious accommodations with nearby bustling nightlife and cultural experiences.

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