Renowned sneaker retailer Flight Club recently revealed a new pair of OVO Air Jordans, which boast a sleek 'Storm Blue' colorway, consisting of a stark white base that's accented by touches of royal blue on the uppers, inner linings, and soles. On the sides of the sneakers is a small Jordan Brand embellishment, which features a shield-like shape and is lined in silver, adding a more refined aesthetic to the overall look. In contrast, OVO's branding is featured on the backs on the heels in gold embroidery, as well as on the tongues in the same fashion.
The exclusive OVO Air Jordans are currently available on Flight Club's website, however those looking to get their hands on them will have to splurge $25,000 USD on a pair.
Luxe Rap Label Sneakers
The New OVO Air Jordans are Currently Priced at $25,000 USD
Trend Themes
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Industry Implications
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3. Retail - Potential for retailers to create exclusive sneaker shopping experiences, collaborating with brands and hosting experiential events to attract sneaker enthusiasts and collectors.