‘Overwatch 2’ has been in development for a long time, and as of yesterday’s open beta release, the sequel to the already-successful FPS title has broken its previous viewership record for the game’s Twitch category. Notable streamers that broadcasted the game’s launch included xQc, Lirik, and Myth.
The long-awaited sequel to ‘Overwatch’ brings a new hero named Sojourn, updates on the current roster of heroes, a new ‘Push’ game mode, and a rework of the traditional five vs. five structure. But how do you gain access?
The ‘Overwatch 2’ open beta is only available to PC players who gain access to a beta key; you would need to watch a partnered Twitch streamer on April 26th and receive a "drop." Blizzard Entertainment has plans to expand the ‘Overwatch 2’ beta to console players in the future.
Highly Anticipated Game Sequels
Blizzard Entertainment Launches 'Overwatch 2' Open Beta
Trend Themes
1. Esports Tournaments - Opportunities for hosting or sponsoring tournaments for popular game franchises like 'Overwatch'.
2. Live Streaming - Opportunities for partnering with popular streamers as a means to reach the gaming community and influencers.
3. Cross-media Promotion - Opportunities for video game studios to collaborate with entertainment brands (ex. movie studios) and integrate related products in their games.
Industry Implications
1. Video Games - Continued innovation is required to keep up with the changing tastes of the gaming community.
2. Streaming - As more people turn to streaming platforms like Twitch, content and advertising opportunities related to gaming can become more prevalent.
3. Entertainment - Opportunities exist for entertainment brands to collaborate and integrate with the gaming industry, given its increasing prominence and influence.