Cadillac Fairview Sherway Gardens recently announced the launch of an outdoor drive-in movie theatre, created in partnership with the City of Toronto’s DriveInTO initiative. For the following three weekends, beginning on
Thursday, July 30, CF Sherway Gardens is transforming its parking lot into an outdoor movie theater with screenings at 6:00 pm and 9:00 pm.
"Building great experiences is at the heart of our business and this initiative is a chance to provide much-needed entertainment to nearby residents in a way we've never done before," said Andy Traynor, General Manager, CF Sherway Gardens. "Following the success of the pilot Drive-In program at CF Markville, we are excited to offer this nostalgic, quintessential summer tradition at our shopping center. CF Sherway Gardens has always been seen as a go-to shopping and dining destination for families and we're happy to provide a memorable occasion to safely bring the community together."
Guests can purchase their tickets online for $10 with all proceeds being donated to St. Joseph’s Hospital. Only 100 cars are allowed per screening and guests will have access to the mall washrooms.
Outdoor Drive-In Movie Theatres
Cadillac Fairview is Unveiling Charitable Outdoor Movie Events
Trend Themes
1. Outdoor Drive-in Movie Theatres - Opportunity for businesses to create outdoor drive-in movie theaters as a nostalgic entertainment experience.
2. Charitable Outdoor Movie Events - Potential for businesses to organize outdoor movie events with proceeds donated to charitable organizations.
3. Transformed Parking Lot Venues - Businesses can repurpose parking lots into venues for outdoor movie screenings, providing a unique and safe entertainment experience.
Industry Implications
1. Real Estate and Property Development - Real estate companies can explore the potential of incorporating outdoor drive-in movie theaters into their properties, creating unique amenities for residents and visitors.
2. Film and Entertainment - Film and entertainment companies can capitalize on the trend of outdoor drive-in movie theaters by organizing screenings and partnering with shopping centers or other venues.
3. Non-profit and Healthcare - Non-profit organizations and healthcare institutions can collaborate with businesses to host charitable outdoor movie events, raising funds for important causes while providing entertainment to the community.