G.H. Bass has launched its Out West collection of premium footwear designs for both men and women. It is rooted in a strong heritage that is backed by years of traditions and construction processes. This season, the team draws its focus to a Western theme, taking on a modern approach to classic styles. The silhouettes are a celebration of the American landscape as the classic penny loafer is reimaged with Western updates including chrome studs and artisanal horse-bit hardware.
The Stud kiltie joins the roster as a new design of the kiltie loafer -- it is detailed with leather tassels and chrome studs, domed studs, and metal eyelets. The Marion buckle and Fisher sandals are designed with a new buckle enclosure with fine detailing. For the men's side, the classic heritage loafer is defined by its textural update and flat chrome studs. The classic styles are hand-sewn by skilled artisans in El Salvador as well.
Western-Inspired Americana Footwear
G.H. Bass Launched its Out West Collection of Premium Shoes
Trend Themes
1. Modern Western Footwear - Contemporary designs infused with traditional Western motifs offer a nostalgic yet relevant aesthetic for today's fashion market.
2. Heritage-infused Design - Honoring craftsmanship and regional design heritage presents a unique value proposition in a market saturated with mass-produced goods.
3. Gender-inclusive Fashion - Creating premium footwear collections for both men and women showcases a commitment to inclusivity and broad market appeal.
Industry Implications
1. Footwear Manufacturing - Upscaled production of heritage-inspired designs can capture niche markets interested in craftsmanship and premium quality.
2. Artisanal Goods - Emphasizing hand-sewn products by skilled artisans taps into consumer demand for authentic and ethically made goods.
3. Fashion Retail - Retailers focused on Americana-themed collections can draw in consumers seeking unique and stylish Western-inspired fashion.