Fashion label Napapijri creates its own space with its newest Out of Nowhere campaign. This fashion campaign aims to defy of-the-moment styles and cultural provenance to bring the label to a place of modernity -- embodying youthful concepts, diversity and confidence. Napapijri takes a progressive approach with a global mindset. This concept was conjured up by Virtue, a London-based creative agency and shot in the Sierra Nevada desert in Spain by Alex de Mora.
The Out of Nowhere campaign gives off a feeling of ambiguity, leaving room for people to explore and find their own sense of adventure. The garments have an overall muted tone, but stand out in contrast to the desert backdrop setting. The styling remains gender-less and the casting is diverse to embody the label's progressive message.
Globally Progressive Fashion Campaigns
Napapijri's 'Out of Nowhere' Campaign Creates Its Own Space
Trend Themes
1. Youthful Concepts - Challenge traditional styles by implementing youthful concepts into fashion campaigns.
2. Gender-neutral Fashion - Embrace gender-neutrality in fashion campaigns to appeal to a broader audience.
3. Global Mindset - Taking a progressive approach for fashion campaigns with a global mindset and reach.
Industry Implications
1. Fashion Industry - Fashion designers and brands can challenge the status quo in their campaigns with ambiguous messages and diversity.
2. Creative Agencies - Creative agencies can create new approaches to fashion campaigns, that are gender-inclusive and embrace a global mindset.
3. Photography Industry - Photographers can explore more creative opportunities in fashion photography and explore the potential of diverse casting and non-traditional settings for their clients.