The British fashion label OTHER/Shop is branching out of its London-based shop for the first time and selling products outside from the London Soho store. OTHER/Shop is highly recognized for producing loose-fitted essential silhouettes and this time draws a heavy influence from the past. The new OTHER/Shop Fall/Winter 2018 collection taps back to the 70s and 80s Post-Punk scene in New York for influence. Specifically, the brand looks into bands, including Television and Talking Heads.
The inspiration is translated through pieces such as natural-colored denim pants, soft-shouldered jackets, French chore coats, and selvedge denim found on jackets and oversized denim.
The OTHER/Shop Fall/Winter 2018 collection will be available in-store and through select retailers come July later this year.
Post Punk-Influenced Capsules
The OTHER/Shop FW18 Collection Draws from 70s and 80s Influences
Trend Themes
1. Post-punk Fashion - There is an opportunity for fashion brands to tap into the 70s and 80s post-punk scene for inspiration in their Fall/Winter collections.
2. Loose-fitted Silhouettes - Conventional tailoring may no longer be dominant in fashion with the popularity of loose-fitted essential silhouettes seen in collections like OTHER/Shop's.
3. Natural Colors in Denim - Denim is adapting natural colors reflecting the demand for minimalism in the fashion industry.
Industry Implications
1. Fashion Industry - Fashion brands can explore other famous genres or subcultures to push their collections forward in creating new trends.
2. Streetwear Industry - Streetwear brands can incorporate post-punk's style into their designs as they are typically influenced by the music and culture of the streets.
3. Denim Industry - The denim industry has the opportunity to venture into natural and neutral colors to meet the growing consumer demand for minimalism in fashion.