OROS is the only company to convert Airgel-a substance NASA uses in deep space (-450F)-into a flexible, pliable insulation named SOLARCORE that can be integrated into clothing to provide unparalleled warmth. The brand is the brainchild of Michael Markesbery and Rithvik Venna, who sought to change the future of the apparel industry.
With clothes that provide warmth in cold temperatures without overheating, OROS has pinpointed where the most insulation is needed on the body. Some standout pieces in the collection include the Delta Tight, the Nova Crew, the Orion Parka, and the Astra Pullover -- to name a few. Each piece has been expertly crafted to "put comfort and functionality first" and is "ready for getting active outdoors."
Pliable Insulation-infused Apparel
OROS Apparel Uses NASA Technology to Keep You Warm
Trend Themes
1. Pliable-insulation-apparel - The trend of integrating flexible insulation into clothing can disrupt outdoor and performance apparel industry as it offers unparalleled warmth without adding bulk or compromising mobility.
2. Space-technology-fashion - The trend of incorporating NASA technologies like Airgel into fashion products can disrupt the textile industry as it offers unique, high-performing materials that can have multi-functional applications.
3. Temperature-regulating-clothing - The trend of designing clothing that provides warmth in cold temperatures, regulating body temperature, and preventing overheating can disrupt the athletic wear industry as it caters to people looking for comfortable and functional activewear.
Industry Implications
1. Outdoor-apparel - The integration of flexible insulation in outdoor apparel can help brands cater to consumers who are looking for warmth and functionality without compromising freedom of movement.
2. Performance-apparel - The integration of NASA technologies like Airgel in athletic wear can help brands provide high-performing materials that enhance an athlete's performance while giving a unique design edge.
3. Fashion-tech - The incorporation of space technologies into fashion products can disrupt the fashion industry as it provides new textiles with unique material properties that can enhance design capabilities.