The way in which the Orla Kiely AW13 collection was presented at this year's London Fashion Week was a dream. The Irish designer, known for her repeated pattern flower motifs and heavy 60s influenced fashions, created a Mad Men-esque runway as a setting for her latest fabulous designs.
The implausibly pretty doll-like models wore heavy exaggerated eye liner and messed up beehives for a carefree 60s office worker look. As for the clothes, well they are to die for of course—from acid yellows paired with deep navy tones in high waisted dresses, to cute collared shifts teamed with quirky swan print cardigans.
The models also showcased some coats from the Autumn/Winter line for 2013 as well as some new designs on Kiely’s famous handbags. This catwalk show is a vibrantly fun way for the designer to showcase her new collection.
Retro Secretary Catwalks
Orla Kiely AW13 London Fashion Week Show Turns Models into Office-Workers
Trend Themes
1. Retro Fashion - Opportunity for brands to incorporate vintage-inspired designs into their collections.
2. Office-worker Fashion - Potential for the development of office-appropriate, yet stylish clothing lines.
3. Patterned Accessories - Market potential for unique and bold patterned handbags and accessories.
Industry Implications
1. Fashion - Fashion brands can explore retro and office-worker inspired styles and patterns.
2. Retail - Retailers can capitalize on the demand for vintage-inspired clothing and accessories.
3. Design - Designers can create unique and bold patterns on handbags and accessories.