The Orisue Spring 2011 collection is featured in this badass lookbook by the Southern California brand. Orisue bases its premium clothing on the California lifestyle blended with skateboarding culture.
The Orisue Spring 2011 line is showcased with tattoo-covered models, graffiti artists and just a bunch of young adults having a reckless good time. View the gallery for some of the killer styles you will see this spring.
Implications - In today's society, many consumers find themselves exhausted and bored with the current products and services. Such consumers will likely be drawn into products that offer a sense of exhibitionism or excitement. Businesses which depict dangerous or risky scenarios alongside their products will see big returns.
Rebellious Fashiontography
The Orisue Spring 2011 Lookbook is is Full of Rowdy Fun
Trend Themes
1. Rebellious Fashiontography - Businesses using fashiontography with a rebellious theme to promote their products will appeal to consumers seeking excitement or exhibitionism.
2. Tattooed and Graffiti Fashion - Creating fashion lines that feature tattooed and graffiti style, will cater to younger generations who identify and appreciate street culture.
3. Skateboarding Culture - Businesses that incorporate skateboarding into their brand identity, will attract consumers who gravitate towards the culture and way of life surrounding skateboarding.
Industry Implications
1. Fashion - Fashion brands can revamp their collections and lookbooks to include a rebellious or street culture theme and appeal to younger generations looking for fashionable, edgy clothing items.
2. Photography - Fashiontographers can experiment with showcasing fashion lines in a rebellious, edgy, or street culture theme to create captivating and attention-grabbing content for fashion brands.
3. Skateboard Industry - Skateboard brands can collaborate or sponsor fashion brands that incorporate skateboarding culture into their collections, to create a cross-promotion marketing campaign that appeals to the younger, hardcore, rebellious generation.