The Oris Aquis Date Calibre 400 timepiece has been given a gilded finish for discerning divers to appreciate when wearing the timepiece on a daily basis. The watch comes in blue and green color options, which are both accented with an 18-karat gold finish on the outer edge of the unidirectional ceramic bezel as well as on the bezel minutes scale. The hands and indices are also bordered with gold with Super-LumiNova as well to further accommodate viewing after dark.
The Oris Aquis Date Calibre 400 timepiece features the namesake Calibre 400 movement and is water-resistant to 300-meters. Priced starting at $4,400, the watch is available now for purchase from the brand and comes backed b ya 10-year warranty.
Gold-Accented Diver Timepieces
The Oris Aquis Date Calibre 400 Now Features a Gilded Finish
Trend Themes
1. Gold-accented Timepieces - Expanding the use of gold in watches – even in small accent pieces – can be a disruptive innovation for watch companies to differentiate their products in the market.
2. Unidirectional Ceramic Bezels - Using lightweight and durable ceramic material for watch bezels can be a disruptive innovation for watch companies looking to enhance the functionality and design of their products.
3. Calibre 400 Movement - Integrating more advanced and efficient movement technology such as the Calibre 400 movement could be a disruptive innovation for watch companies to improve their product performance and meet consumer demand for higher quality watches.
Industry Implications
1. Watch Industry - The watch industry can consider expanding the use of innovative materials, movements or finishes to create disruptive and unique products.
2. Luxury Goods Industry - Luxury goods industry could consider using gold or other precious materials in subtle ways to create exclusive and high-end products that appeal to wealthy consumers.
3. Manufacturing Industry - Manufacturing industry could explore incorporating advanced technologies and materials into the production process for watch companies to scale the production of high-quality and high-end watches.