Marvel Entertainment has announced that it will create exclusive original podcasts for both Pandora and SiriusXM. The new podcasts are the result of a multi-year agreement between SiriusXM and Marvel. The original podcasts will contain both scripted and unscripted content, as well as different live events. The podcasts will air on SiriusXM and Pandora in 2020.
Some of the scripted podcasts have been announced, and there will be four new ten-episode series involving some of Marvel's most popular characters. Some of the characters include Wolverine, Hawkeye, and more. A separate series will also be created containing all of the characters from each of the ten-episode series. The unscripted original podcasts will cover different topics pertaining to the history of Marvel.
Superhero Podcast Series
Marvel Will Create Original Podcasts for Both SiriusXM and Pandora
Trend Themes
1. Original Podcasts - The rise of original podcasts created by major entertainment brands presents an opportunity for other companies to create their own exclusive content to appeal to audiences.
2. Multi-year Agreements - The increase in multi-year agreements between big brands and entertainment companies allows for stable and profitable partnerships that can lead to innovative collaborations.
3. Branded Audio Content - The creation of branded audio content, such as these podcasts by Marvel, is a disruptive innovation opportunity for companies to create unique content that can attract a loyal following and provide new revenue streams.
Industry Implications
1. Entertainment - Entertainment companies, like Marvel, should take advantage of the growing podcast trend to create podcasts related to their content in order to engage with their fanbase in a new and innovative way.
2. Media - Media companies that have access to a large audience should capitalize on the popularity of original podcasts to create compelling audio content that can attract new listeners and generate more revenue.
3. Technology - Technology companies should invest in the creation of podcast platforms or tools to help creators make high-quality, original podcasts that can compete with other branded audio content on the market.