Fashion label Chinatown Market recently unveiled a look at its latest collaborative project alongside label Original Penguin. The unexpected two labels blend together their design aesthetics to offer a seasonal collection for Fall 2018. The range centers around the concept of layering in preparation for the transitional weather. In terms of design, the pieces in the capsule blend together the original heritage that Original Penguin is recognized for with the progressive streetwear design cues of Chinatown Market.
This fusion of design aesthetics is translated through pieces including polo shirts, crewneck sweaters, hoodies, and micro turtleneck tops. The color palette includes hues such as green, white, and black in checkered designs. The entire collaborative capsule is dropping on October 26th online at Original Penguin.
Layering Heritage Fall Apparel
Chinatown Market and Original Penguin Join For a FW18 Capsule
Trend Themes
1. Heritage-streetwear Hybrids - Opportunities for brands to merge traditional and contemporary design elements to appeal to broader audiences.
2. Seasonal Layering Fashion - Opportunities for fashion brands to create collections centered around layers for transitional weather between seasons.
3. Unexpected Collaborations - Opportunities for brands to collaborate with unexpected partners to create unique collections that appeal to diverse consumer groups.
Industry Implications
1. Fashion Industry - Fashion labels have the opportunity to create seasonal collections that blend heritage and streetwear elements to appeal to broader audiences.
2. Retail Industry - Retail stores have the opportunity to increase sales by stocking and promoting seasonal layering fashion and unexpected collaborative collections.
3. Marketing Industry - Marketing agencies have the opportunity to help brands strategically plan and execute collaborations that generate buzz and appeal to diverse consumer groups.