The Ones 2 Watch 'Organic Shapes' editorial is captured by photographer Kamila Solarz who collaborates with the publication's editor Rosie Daly. Styling and art direction for the series is captured by Valeria Vasi who brings its casual, stay-at-home theme to life.
Fitting with a mood many can relate to during the COVID-19 pandemic, the photoshoot captures model Silvia Morales at Elite Spain while she lounges at home, posing in comfortable sportwear and sleepwear staples. The model sports ribbed tanks, cotton dresses and matching linen pyjamas alongside with vintage silk scarf accessories.
In addition to spotlighting clothing from labels like H&M Conscious, Issey Miyake, Gabriela Cole Garments, COS and Bottega Venetta, this image series also highlights artful housewares like designer Valeria Vasi's signature vases that are featured throughout.
Candid At-Home Editorials
The Ones 2 Watch Organic Shapes Series Highlights Comfortable Loungewear
Trend Themes
1. Comfortable Loungewear - Disruptive innovation opportunity: Develop innovative, sustainable materials for loungewear to enhance comfort and functionality.
2. At-home Fashion - Disruptive innovation opportunity: Create fashionable and versatile clothing pieces specifically designed for staying at home.
3. Artful Housewares - Disruptive innovation opportunity: Combine art and functionality to create unique home decor items.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce technology-infused fabrics and designs to the fashion industry.
2. Textile - Disruptive innovation opportunity: Develop eco-friendly and sustainable materials for the textile industry.
3. Home Decor - Disruptive innovation opportunity: Merge traditional home decor with artistic elements to create captivating designs.