Dietary supplement and skincare brand Sibu introduces an organic puree that features a cutting-edge ingredient -- the Sea buckthorn berry. While the ingredient is popular in the Himalayan Mountains of northern India, it wasn't until this year that it really started to gain traction in North America -- and rightfully so.
The fruit is nutrient-dense. While it has "an amazing, memorable tasting experience," it also boasts "rare and powerful health benefits." Sibu, who extensively features the ingredient in its skincare, turned to the food industry in October by offering organic puree of Sea buckthorn. The beverage has an enhancing and beauty-boosting effect.
As the berry cannot be naturally cultivated in the United States, the company's Himalayan source is extremely exceptional and by offering the organic puree to food and beverage vendors, Sibu is truly bringing value to the market.
Beauty-Boosting Organic Purees
Sibu's Omega 7 Puree Relies on the Sea Buckthorn Berry's Powers
Trend Themes
1. Organic Purees - Disruptive innovation opportunity: Explore the development of new organic puree products using innovative and unique ingredients.
2. Sea Buckthorn Berry - Disruptive innovation opportunity: Investigate the potential of the Sea buckthorn berry as an ingredient in various industries, such as skincare, food, and beverage.
3. Beauty-boosting Products - Disruptive innovation opportunity: Create beauty-enhancing products that incorporate natural and nutrient-rich ingredients for a holistic approach to skincare and wellness.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop unique and health-focused beverage products by incorporating organic purees and innovative ingredients.
2. Skincare - Disruptive innovation opportunity: Explore the use of the Sea buckthorn berry in skincare products to provide potent and natural beauty benefits to consumers.
3. Dietary Supplements - Disruptive innovation opportunity: Utilize the power of organic purees, like the Sea buckthorn berry, in the development of dietary supplements that promote overall health and wellness.