Ashland Hard Seltzer is offering an innovative take on the organic hard seltzer beverage by brewing it with alkaline water. The company is entering a robust market, worth more than $2.5 billion, as contemporary consumers—especially Millennials and Gen Z—prioritize low-alcohol options for wellness-focused reasons.
Ashland Hard Seltzer is the endeavor of Josh Landan and celebrity investors. Currently, the flavors include Blackberry Lemonade, Lime, Tangerine, Pineapple, Mango Strawberry, Watermelon, Tropical Cherry, and Rasberry Lemon. In order to peak consumer curiosity, and draw in attention through exclusivity, the company is also boasting two limited-edition organic hard seltzers—this is the Malbon Fruit Punch and the Orange Pineapple.
With no sugar and a gluten-free profile, the organic hard seltzers are bound to satisfy a vast range of consumer preferences.
Flavorful Organic Hard Seltzers
Ashland Hard Seltzer is Brewed with Alkaline Water
Trend Themes
1. Alkaline Water Hard Seltzers - The trend of brewing hard seltzers with alkaline water presents opportunities for health-conscious consumers seeking wellness-focused beverage options.
2. Limited-edition Organic Hard Seltzers - The trend of offering exclusive, limited-edition flavors presents opportunities for hard seltzer brands to differentiate themselves and create buzz among consumers.
3. Low-alcohol Wellness Beverages - The trend of prioritizing low-alcohol, wellness-focused beverages presents opportunities for the development of new hard seltzer products that cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry has opportunities to capitalize on the growing trend of low-alcohol, wellness-focused beverages, particularly with the popularity of hard seltzers.
2. Organic Food Industry - The organic food industry has opportunities to expand into the hard seltzer market with organic and gluten-free options like Ashland Hard Seltzer's offerings.
3. Celebrity-backed Startups - Celebrity-backed startups like Ashland Hard Seltzer have opportunities to disrupt the beverage industry with innovative and exclusive products that capitalize on current trends.