Consumers are shifting to favor foods made from natural ingredients with a convenient form factor, so the 'Fruity' organic fruit snacks have been conceptually designed to offer just that. Created by Brooklyn-based designer Zhaoyi Wang, the snack consists of individually wrapped dried fruits that will provide a healthy boost to energy when hunger strikes.
The gluten-free, hand-selected fruit snacks are free of preservatives and have a charming aesthetic that makes them applicable for both children and adults alike. This is thanks to the packaging that correlates a cartoon version of the product to the actual food within for a carefree approach to branding.
The 'Fruity' organic fruit snacks incorporate bold geometric accents to make them appealing to consumers who are looking for clean foods to pick up for midday munching.
Ingredient-Focused Snack Packaging
The 'Fruity' Organic Fruit Snack Focuses on Freshness
Trend Themes
1. Natural Ingredients - Opportunity for companies across various industries to innovate and create products made from natural ingredients.
2. Convenient Form Factor - Opportunity for packaging companies to create convenient and easy-to-use packaging for various food and snack products.
3. Clean Food - Opportunity for food companies to develop clean and preservative-free snacks that appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create new snacks and drinks using natural ingredients.
2. Packaging - Opportunity for packaging companies to design and create innovative packaging solutions for various food and snack products.
3. Health and Wellness - Opportunity for health and wellness companies to develop and market clean and preservative-free snacks that cater to health-conscious consumers.