Parachute, a Los Angeles-based multi-category lifestyle brand, has announced the launch of its first Organic Cotton Collection. According to the company, the entire 22-piece collection is Global Organic Textile Standard (GOTS®) certified.
The Organic Collection will consist of duvet covers, sheets, throws, quilts, bath towels, a robe, and other loungewear, all of which are crafted from ultra-soft, sustainably sourced, organic cotton. In addition, the new ensemble will include first-time color schemes inspired by nature. Hues will include willow, reed, flax, sand, pebble. and white. As a whole, the new collection represents Parachute's commitment to a more responsible supply chain.
"Our goal continues to be offering customers best-in-class products that reinforce the integrity of our brand," said Ariel Kaye, founder and CEO of Parachute. "We will continue to expand our use of organic cotton as we deepen our dedication to a more sustainable supply chain. We are committed to taking care of the home, our people, and the planet, and we can’t wait to share more."
Certified Organic Cotton Bedding
Parachute Launches Its New Organic Cotton Collection
Trend Themes
1. Organic Bedding - The trend of using organic cotton and creating organic bedding is on the rise, indicating a growing consumer demand for more sustainable home goods.
2. Sustainable Supply Chains - As more brands like Parachute commit to a more responsible supply chain, the trend of using ethically and sustainably sourced materials will continue to grow, creating opportunities for innovation in supply chain management and materials sourcing.
3. Nature-inspired Color Schemes - The use of hues inspired by nature is a growing trend in design and could be a disruptive innovation opportunity in the home goods and fashion industries to create more sustainable, nature-inspired color schemes for products.
Industry Implications
1. Home Goods - The home goods industry can innovate by creating more sustainable and ethically sourced products, like organic bedding and towels, in response to growing consumer demand.
2. Fashion - The fashion industry can explore using organic cotton and nature-inspired color schemes in their products as a way to meet the growing demand for sustainability and eco-friendly products.
3. Sustainability Consulting - As more companies seek to incorporate sustainable materials and ethical supply chains into their operations, the sustainability consulting industry has an opportunity to grow and offer their services to companies looking to establish or enhance their sustainability efforts.