This upbeat advertisement by Nike recreates the toga party from Animal House using famous University of Oregon Alumni members and celebrities. The ad takes place in true college party fashion.
The commercial features Otis Day's live band playing in what appears to be a frat house. The guest list is filled with University of Oregon Alumni members such as Marcus Mariota, Ty Burrell and ESPN anchor Neil Everett. All of the athletes and celebrity guests are seen dancing and singing just as any college student would do at a Friday night house party celebrating the Duck's latest win.
The ad ultimately supports and promotes the university's sporting teams, which are represented by a duck mascot. The upbeat ad is a playful tribute to Nike's "deep ties to the University of Oregon."
Sporty Alumni Party Ads
This Recreated Toga Party Ad by Nike Honors Memebers of Oregon Alumni
Trend Themes
1. Recreated Toga Party Ads - Opportunity for brands to recreate iconic party scenes to generate nostalgia and engage with alumni.
2. Celebrity Alumni Endorsements - Chance for brands to leverage the influence and recognition of famous alumni to promote their products or services.
3. Tribute Ads to University Culture - Opportunity for brands to create ads that celebrate and support the culture and traditions of specific universities and their alumni.
Industry Implications
1. Sportswear - Sportswear brands can collaborate with universities to create themed apparel and merchandise that taps into alumni nostalgia.
2. Sports Marketing - Sports marketing agencies can connect brands with celebrity alumni to endorse products and create targeted advertising campaigns.
3. Event Planning - Event planning companies can specialize in creating nostalgic and immersive experiences for alumni parties and events.