Orbasics is a children’s clothing brand that forgoes traditional industry standards by offering clothing that is highly minimalist in nature, and also completely gender neutral.
As more parents seek to fit their young children in clothing that is stylish and that does not impose rigid gender binaries, brands like Orbasics are (intentionally or not) filling the void that large brands have often ignored. The brand prides itself on its organic, comfortable and practical designs — and has the added benefit of offering clothing items that avoid stereotypical and outdated designs. Its products include pants and long sleeved shirts which come in simple colors like dark green, grey, mustard yellow and pale pink.
Orbasics is best suited for parents who are looking for affordable, neutral clothing for their kids.
Organic Basic Children’s Clothes
Orbasics Offers Stylish Neutral Clothing for Young Children
Trend Themes
1. Minimalist Children's Clothing - Disruptive innovation opportunity: Develop a line of children's clothing that focuses on minimalist designs and gender-neutral options.
2. Gender-neutral Fashion - Disruptive innovation opportunity: Create a brand that specializes in gender-neutral fashion for children, catering to the growing demand for non-binary clothing options.
3. Organic Kids' Apparel - Disruptive innovation opportunity: Design an organic clothing line for children that emphasizes comfort, practicality, and sustainability.
Industry Implications
1. Children's Fashion - Disruptive innovation opportunity: Innovate the children's fashion industry by offering neutral and minimalist clothing options to meet the changing demands of parents.
2. Sustainable Fashion - Disruptive innovation opportunity: Introduce sustainable practices into the fashion industry by developing organic and eco-friendly clothing options for kids.
3. Non-binary Fashion - Disruptive innovation opportunity: Tap into the growing market of non-binary fashion by creating a dedicated line of gender-neutral clothing for children.