As a part of its seasonal range, Nike launched the Orange Air Max 1, which has a retro look with a modern twist, due to the chunky build and unique combination of colors.
The base color palette that's featured on the uppers is a combination of white and gray, with the formerly mentioned hue taking over the bottom half, including the toes, heels, and soles. The light gray hue is featured on the top of the uppers, covering the top part of the heels, the areas around the laces, as well as the tongues.
Accenting the otherwise neutral sneakers are hints of bright orange, which comprise the Swoosh logo branding on the sides of the uppers, as well as the synthetic logos on the tongues.
Raised Orange-Accented Sneakers
Nike's Orange Air Max 1 Boasts a Chunky Build and Colorful Hues
Trend Themes
1. Chunky Sneakers - Opportunity for athletic and fashion industries to collaborate on creating bold, chunky sneakers with unique color combinations.
2. Color-block Design - Incorporating bright pops of color into an otherwise neutral design is a trend with potential for creative experimentation in various industries.
3. Retro-inspired Footwear - There is a growing demand for footwear that blends vintage and modern styles - an opportunity to create new designs in fashion and athletic industries.
Industry Implications
1. Athletic Footwear - Innovating color and design in athletic footwear to appeal to a wide range of athletes and fashion-conscious consumers.
2. Fashion Retail - Highlighting bold, colorful sneakers in fashion retail spaces as statement pieces and creative displays.
3. Streetwear Fashion - Collaboration opportunities between athletic and streetwear fashion industries to create unique and trend-setting footwear with bold design elements.