Optimism Brewing, like many other companies, is threatened to go out of business due to the COVID-19 pandemic lockdown. However, the brand has implemented some new features in order to survive, including earlier hours of operation, a co-working option, and a "cafe street."
Gay Gilmore, who owns Optimism Brewing with her husband, shared that the idea for a co-working space came up organically as many people were already coming in at noon to work, whilst nursing a beer. Guests who wish to take advantage of Optimism Brewing's new feature can reserve a desk and enjoy a complimentary free beer and "all the sparkling water [they] want." As consumers look for a change of scenery, a co-working space in a brewery seems like substantial break from home.
Co-Working Brewery Spaces
Optimism Brewing Introduces Some New Features During COVID-19
Trend Themes
1. Co-working Spaces - Opportunities for businesses to create co-working spaces in unique and unexpected locations, such as breweries.
2. Flexible Working Options - Increasing demand for flexible working arrangements that combine work and social activities, like co-working at breweries.
3. Diversification in Hospitality - The hospitality industry can explore diversification strategies, like incorporating co-working spaces into existing establishments.
Industry Implications
1. Hospitality - Hotels, restaurants, and cafes can consider adding co-working spaces as a way to attract customers and diversify their offerings.
2. Breweries - Breweries can capitalize on the rising interest in co-working by adapting their spaces and services to accommodate remote workers.
3. Technology - Companies specializing in technology solutions for co-working and remote workspaces have an opportunity to develop innovative tools and services tailored to brewery environments.