Cetaphil, known for its nourishing skincare formulas, is launching the Optimal Hydration Range in stores across Malaysia. The range delivers users long-lasting hydration for up to 48 hours. The formulas use an innovative combination of hyaluronic acid to replenish moisture and HydroSensitiv Complex, which includes a soothing blend of blue daisies.
Cetaphil's Optimal Hydration Range soothes sensitivity by increasing the skin's overall water content. Now available in Asia, the line consists of Cetaphil Optimal Hydration 48 Hour Activation Serum, Cetaphil Optimal Hydration Refreshing Eye Serum, and Cetaphil Optimal Hydration Healthy Glow Daily Cream. Each product works together to restore and retain moisture in the skin. It is designed specifically for folks suffering from dry and irritated skin, making it ideal for the winter months.
Hydrating Skincare Ranges
Cetaphil Introduces its Optimal Hydration Range to the Asian Market
Trend Themes
1. Long-lasting Hydration - Innovative skincare formulas that deliver long-lasting hydration for up to 48 hours with ingredients like hyaluronic acid and HydroSensitiv Complex.
2. Sensitivity Soothing - Skincare products that target sensitivity by increasing overall water content and include soothing ingredients like blue daisies.
3. Winter-ready Skincare - Winter skincare products designed specifically for individuals suffering from dry and irritated skin.
Industry Implications
1. Skincare - Opportunities for skincare companies to innovate new hydrating formulas that soothe sensitive skin and deliver long-lasting hydration, particularly for the winter months.
2. Cosmetics - Opportunities for cosmetics companies to create hydrating products that serve as a base for makeup and help retain moisture throughout the day.
3. Pharmaceutical - Opportunities for pharmaceutical companies to develop skincare products with hydrating ingredients that can benefit individuals suffering from medical conditions that cause dry skin.