The brand Optiat is based in London, England and was conceived when its founder sought to create skincare that was high in quality while being environmentally friendly.
The founder chose to use discarded coffee grounds as the main component of the collection, as they are in endless supply and contribute to the waste that is taking over the world today. The Optiat products come in the form of a series of scrubs, all of which are made with discarded coffee grounds. The collection features a variety of scents including lemongrass, peppermint, vanilla and mandarin. These scents were designed for different purposes, such as treating hangovers and encouraging sleep.
Optiat's scrub collection proves that even cosmetic brands are capable of upcycling discarded waste to their advantage and the advantage of the environment.
Upcycled Coffee-Based Scrubs
This Environmentally Friendly Brand Optiat Offers Scented Body Scrubs
Trend Themes
1. Upcycled Skincare - The rise of skincare brands utilizing discarded materials to create eco-friendly products.
2. Coffee-inspired Products - The growing popularity of consumer goods made from repurposed coffee grounds, offering unique sensory experiences.
3. Sustainable Cosmetics - A trend towards environmentally-conscious beauty products that prioritize upcycling and waste reduction.
Industry Implications
1. Skincare - The skincare industry can explore the use of upcycled materials to create innovative and sustainable products.
2. Consumer Goods - The consumer goods industry can tap into the demand for coffee-based products by repurposing discarded coffee grounds in various creative ways.
3. Beauty - The beauty industry can take inspiration from Optiat's approach to create eco-friendly cosmetics using alternative ingredients.