For the impending warm season, the Opening Ceremony Spring 2013 collection focuses on the great state of Florida as its inspiration. From an assortment of pastel pick-up dresses to sleek one piece bathing suits, the collection identifies with multiple cities around the state. From the pink beachy area of the Gulf of Mexico to Orlando retirement homes, the collection features a few hints of spicy Miami flair.
Dominican-born model Marihenny Pasible effortlessly captures the idea of South Beach sun and the Opening Ceremony Spring 2013 collection. With brief snaps of a cotton candy colored Canadian tuxedo and jewel toned high-waisted bikinis screams modernized vintage. Opening Ceremony screams "Welcome to Miami," with plenty of style.
Punchy Pastel Lookbooks
Opening Ceremony Spring 2013 Focuses on Miami-Inspired Threads
Trend Themes
1. Pastel-inspired Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives for pastel dyes used in fashion to cater to the growing demand for ethical fashion.
2. City-inspired Collections - Disruptive innovation opportunity: Create customizable fashion lines that cater to different cities and their unique cultures and characteristics.
3. Modernized Vintage - Disruptive innovation opportunity: Combine vintage aesthetics and modern functionality to create innovative fashion pieces that appeal to nostalgia-loving consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion design to create interactive and smart garments that enhance the wearer's experience.
2. Textile - Disruptive innovation opportunity: Develop new sustainable fabric materials that mimic the softness and visual appeal of pastel colors, while minimizing environmental impact.
3. Retail - Disruptive innovation opportunity: Implement virtual reality (VR) and augmented reality (AR) technologies in retail stores to provide customers with immersive shopping experiences featuring city-inspired collections.