The Opening Ceremony Resort 2013 Collection is an interesting update to the brands traditional modernized vintage apparel. The company is focusing on the 70s this resort season with Grecian-styled dressed, flared capris and denim focused dresses. The New York-based brand has decided to infuse a heavy magnitude of pastel colors into the mixture, all while remaining with dark staple pieces. Opening Ceremony has combined winter and summer pieces to create a great transitional wardrobe to last us until the spring time.
From oversized jackets to A-line hemlines, the brand made the 1970s a priority in this collection. The idea of modernized vintage is a huge industry to explore and Opening Ceremony is a brand who executes this style perfectly.
70s-Inspired Pastel Fashions
The Opening Ceremony Resort 2013 Lookbook is Street Style Gold
Trend Themes
1. Modernized Vintage Apparel - There is a trend in the fashion industry for modernized vintage apparel, as seen in the Opening Ceremony Resort 2013 Collection, which presents an opportunity for disruptive innovation to update traditional vintage styles with modern twists while retaining their classic appeal.
2. 70s Revival - The 70s fashion revival trend is gaining momentum, as seen in the Grecian-inspired dresses, flared capris and denim-focused dresses in the Opening Ceremony Resort 2013 Collection, presenting an opportunity for disruptive innovation to resurrect 70s fashion with modern interpretations.
3. Pastel Colors - The trend of incorporating pastel colors into apparel, as seen in the heavy use of pastels in the Opening Ceremony Resort 2013 Collection, presents an opportunity for disruptive innovation to explore the possibilities of pastels in new and unique ways.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of modernized vintage apparel trends as seen in the Opening Ceremony Resort 2013 Collection, utilizing technology, sustainable materials and ethical production methods to revolutionize the traditional fashion industry.
2. Textile Industry - The textile industry can use the 70s revival trend as seen in the Opening Ceremony Resort 2013 Collection as an opportunity to invest in new materials, finishing techniques, and sustainable production methods that can modernize vintage styles and ensure product longevity.
3. Online Retail Industry - The online retail industry can leverage the pastel color trend as seen in the Opening Ceremony Resort 2013 Collection to create new and unique shopping experiences, utilizing innovative technologies, enhanced product recommendations, and personalized user experiences.