KKW Beauty's 'OPALESCENT' collection has launched, offering a shimmering take on lipsticks, eye shadows and more. KKW Beauty is the Kim Kardashian-West-run makeup brand which appeals to both cosmetic consumers and fans of the reality TV show star. This particular line is set to offer all the glitz and glamor that's associated with Kardashian-West, presenting consumers with the opportunity to glow throughout the winter season.
The collection was released in light of the socialite's upcoming 40th birthday, and drew inspiration from her birth stone, the opal. In an official press release, Kardashion-West explains the line by stating "As I was developing the product range, I thought of my opal birthstone, because there are so many different colors that come from the stone based on the refraction of the light."
Birthstone-Inspired Makeup Collections
KKW Beauty's Opalescent Collection is Inspired by the Opal
Trend Themes
1. Birthstone-inspired Makeup Collections - Makeup companies can create collections inspired by birthstones, tapping into personalized consumer preferences and astrology trends.
2. Opalescent Makeup - The trend towards iridescent, shimmery and reflective makeup will continue, offering unique and striking makeup looks.
3. Celebrity-inspired Makeup Collections - Makeup brands can capitalize on the popularity of celebrity figures by releasing product lines that reference their personal style, interests or branding.
Industry Implications
1. Cosmetics - Cosmetic companies can create personalized makeup products to appeal to individual consumer preferences and grow their market share.
2. Fashion - Fashion brands can expand their offering to include makeup collections inspired by their brand or current fashion trends.
3. Entertainment - Entertainment businesses can partner with makeup brands to create exclusive product lines inspired by their celebrity talent, offering fans a chance to purchase their favorite star's look.