Light globes are often hardware store purchases, found amidst sawdusty aisles of metal shelves and minimally branded products. It's unusual then to come across OP Light Bulb packaging, which takes true pride in its presence on the wall.
Having said that, there's nothing particularly complex about the way that these single lightbulb boxes have been dressed, but there's a simple delight in the way that each has been treated. Color contrasts and combinations of black against white and accompanied with orange or green make each face of the carton pop. Die-cut techniques were even used to mark the shape of the globe with an outline of incised circular holes. A whimsical logo made from a custom typeface gives OP Light Bulb packaging charming character, thanks to Hache Comunicacion.
Effervescent Fluorescent Branding
OP Light Bulb Packaging Has a More Lively Look than Usual
Trend Themes
1. Colorful Packaging - Opportunities for disruptive innovation in packaging by incorporating bold color choices and unique die-cut techniques.
2. Whimsical Branding - Disruptive innovation opportunities in branding through the use of custom typefaces and playful logos.
3. Enhanced Product Presentation - Opportunities to innovate in product presentation by creating visually appealing packaging that stands out from traditional options.
Industry Implications
1. Lighting Retail - Disruptive innovation opportunities in the lighting retail industry by adopting colorful and visually striking packaging designs.
2. Packaging Design - Opportunities for disruptive innovation in the packaging design industry through the use of unique die-cut techniques and whimsical branding strategies.
3. Graphic Design - Disruptive innovation opportunities in the graphic design industry by exploring custom typefaces and playful logo designs in branding.