Team Vitality, a leading European esports organization, has announced a strategic partnership with 'ONSYDE,' a successful South Korean StarCraft II team, in January 2024. The partnership marks Team Vitality’s entry into the Asian market and the StarCraft II scene, one of the most iconic and competitive games in esports history. The ONSYDE team will be rebranded to Team Vitality and will compete under its banner in major tournaments such as the World Team League and IEM Katowice.
The partnership also benefits Team Vitality’s commercial partners, such as Tezos, hummel and Evnia, who will have their logos featured on the new StarCraft II jersey. Team Vitality aims to leverage its industry expertise and global fanbase to support the growth and performance of its new roster, which consists of some of the best StarCraft II players in the world, such as Solar, Maru and Ryung, as well as coach Crank. Team Vitality and ONSYDE share a common vision of making esports history and reaching new heights of excellence.
South Korean Esports Partnerships
Team Vitality Partnered with 'ONSYDE' on South Korean Esports
Trend Themes
1. Global Expansion of Esports - This partnership represents Team Vitality's entry into the Asian market, showcasing the trend of European esports organizations expanding globally.
2. Branding Opportunities in Esports - The partnership allows commercial partners like Tezos, hummel, and Evnia to have their logos prominently featured on Team Vitality's StarCraft II jersey, highlighting the growing trend of branding in esports.
3. Integration of Traditional Sports and Esports - Through this partnership, Team Vitality aims to support the growth and performance of its new roster, demonstrating the trend of traditional sports organizations venturing into the esports industry.
Industry Implications
1. Esports - The partnership between Team Vitality and ONSYDE highlights the esports industry's growth and the potential for strategic collaborations.
2. Sports Apparel - Commercial partners Tezos, hummel, and Evnia benefit from having their logos featured on Team Vitality's StarCraft II jersey, showcasing the branding opportunities in the sports apparel industry.
3. Gaming Technology - The partnership involves the competitive StarCraft II game, indicating potential opportunities for gaming technology companies to support and capitalize on the growth of esports.