The Only in Romania ad campaign takes a simple route to entice new travellers to its wonderful country. Focusing mainly on the country’s name, it gives multiple reasons why this place rivals many others around the world. From offering cities that never sleep like New York to premium wine tastings and natural surroundings, this campaign shows that Romania really has it all.
Conceived and executed by Lowe & Partners, an ad agency based in Bucharest, the Only in Romania ad campaign is pretty extensive. Yet because of the simplicity of each print ad, the fact that there are 10 of them is not very overwhelming. In fact, people probably appreciate the numerous arguments to visit this country, especially since it doesn’t often top the must-see places in the world.
Travel-Justifying Campaigns
The Only in Romania Print Ads Give Multiple Reasons to Visit Country
Trend Themes
1. Print Ad Campaigns - Opportunity for businesses to create visually appealing print ads that highlight unique aspects of their product or service.
2. Destination Marketing - Potential for tourism boards to focus on showcasing the unique attractions and experiences of their destination to attract more visitors.
3. Simplistic Advertising - Opportunity for businesses to create simple and impactful ads that deliver their message in a clear and concise way.
Industry Implications
1. Advertising - Advertising agencies can explore innovative approaches to creating visually compelling print ad campaigns for their clients.
2. Travel and Tourism - Opportunity for travel and tourism industry players to promote lesser-known destinations by highlighting their unique offerings.
3. Graphic Design - Graphic design professionals can leverage simple yet powerful visual communication techniques in advertising campaigns to effectively capture audience attention.