Taking a look at the online shop design features of the top 200 ecommerce websites, Invesp brings all the visual statistics in this online shopping infographic.
The way a website functions and looks plays a huge role in attracting and repelling consumers, sometimes even outweighing the attraction of the types of products being offered. Areas that need to be focused on include the shopping cart page and the 'continue shopping' buttons as well as the checkout page which should provide information such as estimated shipping times.
This helpful statistical infographic reveals what the most popular online shop designs look like so that other online businesses can compare notes and look for possible areas of improvement.
Ecommerce Site Statistics
An Online Shop Design Layout Can Impact How Much Consumers Spend
Trend Themes
1. Mobile-first Design - Optimizing online shop design for mobile devices is crucial in capturing mobile shoppers' attention and increasing conversion rates.
2. Streamlined Checkout Process - Simplifying the checkout process and providing clear information can reduce cart abandonment and improve overall user experience.
3. Personalized User Experience - Implementing personalized recommendations and tailored content can enhance engagement and drive repeat purchases.
Industry Implications
1. Ecommerce - Ecommerce businesses need to continuously update and improve their online shop design to stay competitive in the ever-evolving digital landscape.
2. Web Design - Web design agencies can capitalize on the demand for optimized online shop design by offering tailored services and solutions.
3. Customer Experience - Companies specializing in customer experience management can help businesses optimize their online shop design to enhance customer satisfaction and loyalty.