Online personalization adds a layer of convenience and meaning to gifts. Bristol-based Printster embraces this thoughtful feature of e-commerce shopping through a special Father's Day promotion that boasts custom flip-flops and socks.
Consumers have the ability to design the insole of the flip-flop with a print of their choosing. This allows for a more targeted approach to Father's Day gifting which is always beneficial as it embraces certain styles or senses of humor. This custom feature is brought by Printster due to customer demand.
Moreover, aside from the online personalization, the company also launches a number of sock designs for the occasion. This includes 'Dad The Legend,' 'Rock Star Dad,' and 'No. 1 Dad' silhouettes.
Custom Flip-Flop Designs
Printster Offers Online Personalization as a Father's Day Special
Trend Themes
1. Online Personalization - Printster's Father's Day promotion demonstrates the growing trend of online personalization in e-commerce, providing opportunities for businesses to offer customized products.
2. Targeted Gifting - Printster's custom flip-flops and socks cater to the trend of targeted gifting, allowing consumers to choose designs that align with specific styles or senses of humor.
3. Customer Demand-driven Customization - Printster's introduction of custom flip-flops and socks in response to customer demand highlights the trend of customer-driven customization, presenting opportunities for businesses to offer personalized products.
Industry Implications
1. E-commerce - The trend of online personalization offers disruptive innovation opportunities for the e-commerce industry, enabling businesses to enhance customer experiences and boost sales.
2. Fashion and Apparel - The rise of targeted gifting and customization in the fashion and apparel industry opens up opportunities for businesses to offer personalized products, such as custom flip-flops and printed socks.
3. Gift and Novelty - The trend of targeted gifting and customer demand-driven customization creates disruptive innovation opportunities for the gift and novelty industry, allowing businesses to provide unique and personalized gift options like custom flip-flops and themed socks.