The Moxie Online Fitness Studio is an all-in-one platform designed to "democratize fitness for instructors and consumers alike." The brand is connecting the fitness community by empowering instructors to be able to declare their independence from gyms and studios and enabling them to keep 85% of their profits earned.
In addition, the platform boasts instructors from studios such as OrangeTheory, Equinox and SoulCycle that teach over 5,000 live and on demand classes. These span yoga, HIIT, dance, boxing, pilates, and spinning, among others. The breadth of classes makes it possible to try a new class every single day through your desktop or Moxie’s iOS and Android apps – helping users stay fit and active wherever they are.
Online Fitness Discovery Engines
Moxies Makes It Easy to Experiment with Different Class Types
Trend Themes
1. Virtual Fitness Studios - Opportunities for new platforms to emerge that capture a broader range of fitness enthusiasts and instructors.
2. Fitness Empowerment - Opportunities to empower fitness professionals and enthusiasts alike, by offering innovative solutions that connect them more efficiently.
3. Specialized Fitness Marketplaces - Opportunities to specialize fitness marketplaces, catering to a specific area of interest or demographic.
Industry Implications
1. Fitness & Wellness - Disruptive innovation opportunities for integrated virtual fitness platforms that offer more classes to meet the diverse needs and interests of fitness enthusiasts.
2. App Development - Opportunities to develop interactive mobile and web-based fitness applications that provide virtual services and communities.
3. Digital Media - Disruptive innovation opportunities for digital media platforms that offer interactive and personalized virtual fitness experiences to a large community of fitness enthusiasts.