In an endeavor to engage more millennials with charitable giving, this online donation platform is using gamification. Makerble makes people focus on a cause they care about and the impact their donation will have, rather than the amount. Based in the UK, the startup recognizes young adults don't respond well to traditional fundraising tactics and want to ensure donors know exactly where their funds are going.
The online donation site lets people pick from a range of categories, from animal welfare to education. When you pick an amount to give, it compares it to costs like a cup of coffee, gym membership or something similar. Using a dashboard, you can follow your contributions and projects, earn points and medals and share your progress on social media.
Gamified Charity Platforms
Makerble's Online Donation Site Centers in on Millennial Donors
Trend Themes
1. Gamified Donation Platforms - Disruptive innovation opportunity: Enhance donor engagement and attract millennials by incorporating gamification elements into online donation platforms.
2. Impact-focused Fundraising - Disruptive innovation opportunity: Shift the focus from donation amounts to emphasizing the impact of donations, appealing to the values and preferences of millennial donors.
3. Transparency in Philanthropy - Disruptive innovation opportunity: Build trust and transparency by providing visibility into where donated funds are allocated, catering to millennials' desire for accountability and impact.
Industry Implications
1. Charitable Platforms - Disruptive innovation opportunity: Develop online platforms that incorporate gamification and impact-focused features to attract millennial donors and increase engagement in charitable giving.
2. Fundraising Technology - Disruptive innovation opportunity: Create innovative technologies that enable transparent tracking of contributions, personalized progress dashboards, and social sharing functionalities to transform the fundraising landscape.
3. Social Media for Philanthropy - Disruptive innovation opportunity: Leverage social media platforms to facilitate transparent sharing of philanthropic contributions and progress, fostering a sense of community and encouraging others to participate.